Campaign URL Builder

Create custom campaign URLs for tracking in Google Analytics

Enter the website URL and campaign information

Fill out all fields marked with an asterisk (*), and the campaign URL will be generated for you.

The full website URL (e.g. https://www.example.com)
The ads campaign id.
The referrer (e.g. google, newsletter)
Marketing medium (e.g. cpc, banner, email)
Product, promo code, or slogan (e.g. spring_sale)
Identify the paid keywords
Use to differentiate ads

Generated Campaign URL

Your URL will appear here...

More information and examples for each parameter

Parameter Required Example Description
Campaign ID
utm_id
No abc.123 Used to identify which ads campaign this referral references.
Campaign Source
utm_source
Yes google Use utm_source to identify a search engine, newsletter name, or other source.
Campaign Medium
utm_medium
Yes cpc Use utm_medium to identify a medium such as email or cost-per-click.
Campaign Name
utm_campaign
Yes spring_sale Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Campaign Term
utm_term
No running+shoes Used for paid search. Use utm_term to note the keywords for this ad.
Campaign Content
utm_content
No logolink Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.